課程資訊
課程名稱
收益管理與訂價
REVENUE MANAGEMENT AND PRICING 
開課學期
99-1 
授課對象
管理學院  商學研究所  
授課教師
郭佳瑋 
課號
MBA7032 
課程識別碼
741EM9810 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期四2,3,4(9:10~12:10) 
上課地點
管二203 
備註
本課程以英語授課。本課程以英語授課。
總人數上限:50人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/991RM 
課程簡介影片
 
核心能力關聯
核心能力與課程規劃關聯圖
課程大綱
為確保您我的權利,請尊重智慧財產權及不得非法影印
課程概述

Please see the syllabus 

課程目標
Please see the syllabus 
課程要求
Please see the syllabus 
預期每週課後學習時數
 
Office Hours
每週三 12:20~14:10 
指定閱讀
 
參考書目
1. “Pricing and Revenue Optimization” by Robert Phillips
2. “The Theory and Practice of Revenue Management” by Kalyan T. Talluri, Garrett
J. van Ryzin
3. “Yield Management: Strategies for the service industries” Edited by Anthony
Ingold, Una McMahon-Beattie and Ian Yeoman
4. “Revenue Management and Pricing: Case studies and applications” by Ian Yeoman
and Una McMahon-Beattie
5. “Bargaining Theory with Applications” by Abhinay Muthoo
6. “Game Theory for Applied Economists” by Robert Gibbons

 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
2010/09/16  Background and Introduction 
Week 2
2010/09/23  Introduction to Revenue Management and Pricing 
Week 3
2010/09/30  Basic Price Optimization 
Week 4
2010/10/07  Price Differentiation 
Week 5
2010/10/14  Pricing with Constrained Supply 
Week 6
2010/10/18  Revenue Management(6:30pm@ Conference Room 2 at 4F of Building 1) 
Week 7
2010/11/04  Capacity Allocation 
Week 8
2010/11/11  Midterm Exam : 9:10-12:10
(Check the "announcements" for details.) 
Week 9
2010/11/18  Network Management (One-page Proposal submission) 
Week 10
2010/11/25  Overbooking 
Week 11
2010/12/02  Markdown Management 
Week 12
2010/12/09  Customized Pricing
(Due date for HW4) 
Week 13
2010/12/16  Pricing and Revenue Optimization and Customer Acceptance 
Week 14
2010/12/23  Game Theory (Due date for HW 5) 
Week 15
2010/12/30  Final Project Presentations 
Week 16
2011/01/06  Final Project Presentations